Market Research

I want to ensure your product is industry standard through:

Examining your key competitors to understand how they’re positioning themselves, what they offer, and how they’re connecting with customers. This helps us identify your strengths, potential blind spots, and ways to position your product more effectively.
Taking a step back to look at the bigger picture—what’s happening in your industry, what customers are looking for, and where the market is headed. This helps uncover opportunities to stand out, stay relevant, and build something that meets real needs.
Reviewing what similar products offer and compare those features with your own. This helps us figure out what’s working well in the market, what customers are drawn to, and where your product can offer something better or different.
Studying how others in your space talk about their products—what kind of language they use, who they target, and how they present themselves visually and verbally. From there, we’ll help you craft messaging that clearly communicates your value and resonates with the right audience.

Audit

Depending on your needs, I audit your web and/or mobile products for:

Evaluate user flows and task completion to identify friction points that may hinder user experience. Assess ease of navigation, interaction design, and overall user engagement.
Ensure compliance with WCAG guidelines and evaluate accessibility across various devices and platforms. Identify areas where accessibility can be improved, such as screen reader compatibility, color contrast, and keyboard navigation.
Review the structure and organization of your content to ensure users can easily find the information they need. Assess labeling, categorization, and hierarchy of content to optimize user comprehension.
Assess visual and brand consistency across digital assets. Evaluate alignment with brand guidelines, including typography, color schemes, and iconography, to ensure a unified user experience.

I help you create a strategic plan for your next steps, including:

Providing detailed suggestions on improving user flows, interface design, and accessibility based on audit findings. Focusing on enhancing usability, reducing friction, and increasing conversion rates.
Suggesting actionable steps to improve accessibility, ensuring inclusivity for all users, including those with disabilities. Recommendations might include better color contrast, accessible form elements, and improving content readability.
Based on competitive analysis, suggest new features or enhancements that could differentiate your product. Offer a roadmap for prioritizing development based on user needs and business objectives
Recommending design updates to create a more cohesive and user-centered experience. This might include reworking layouts, improving visual hierarchy, and aligning design elements with brand guidelines.